Carling Black Label Beer
With 25 International Awards for taste and quality under its belt, Carling Black Label is truly a Champion Beer. As the beer that is unmatched in gold, flavor and uncompromising in refreshment, men across South Africa and international taste experts continuously choose Carling Black Label as their beer of choice. Carling Black Label first hit South African shores in 1966.
The first advertising campaign kicked off with a "cowboy" theme, where the cowboy represented a hero who deserved a cold Carling Black Label as a reward for a long day's work.
Carling Black Label
Smooth, well-rounded taste of Carling Black Label , South Africa's most awarded beer as the champion taste. carling black 24
Carling Black Label is the best-selling beer in South Africa, as well as the one with the most stocked trophy cabinet.
Over the years, the typical Carling Man has been epitomised by cowboys and blue-collar workers.
Now, to reflect the changing face of South African men, Carling Black Label is undergoing another revolution